Our Story
Learn our story, from the beginning and into the future.
Ever since we opened our gates we have approached life (and death) differently. While some just see the end of a loved one’s life as a time for grief and mourning, we prefer to think of it as a time for reflection, appreciation and even celebration. This is evident in everything we do, from the way we conduct our services to the amenities we choose to offer. We are not a burial ground. We are a close knit community dedicated to honoring, sharing and preserving the amazing and inspirational stories that are life.
Why Us?
In a nutshell? Experience, professionalism, compassion, and empathy.

We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.

Learn the legacy.
Cross Memorial Funeral Home was established years ago, and serving families has always been our focus. We take pride in being able to guide people through some of their most difficult days. We take pride in maintaining a setting that allows people to find solace. Celebrating life is our mission. That’s never changed. And with pride, it never will.
Who We Are
Meet our staff. Members of the local community make everything that happens possible.
Together, we make this place amazing.

Mr. Joshua J. Cross
Chief Operating Officer & Owner
Joshua Cross is a second-generation funeral home owner. He is presently working towards an Associate’s Degree of Applied Sciences in Mortuary Science.
Joshua has a special gift of communicating with the public in planning funerals and death care.
Once he receives his degree, he will continue to share his gifts and talents with the community through multi-talented events to enhance the funeral home business.
Through Joshua's efforts, he plans to bring different events to the community to bring the local business to Tangipahoa Parish and surrounding areas.

Miss Leah M. Cross
Chief Operating Officer & Owner
Leah is a second-generation funeral home owner. She received her Bachelor’s of Science Degree in Kinesiology from Southeastern Louisiana University in Hammond, LA. She is presently working towards a Master's Degree in Public Health with a focus in Community Health Sciences from Tulane University in New Orleans, LA.
Leah aspires to obtain her license as a Funeral Director to bring Cross Memorial to another level in death care with all the experience she plans to gain.
The love that Leah has for helping and servicing families is what will assist her in all her future endeavors. The passion she has for public health is what will help guide her in the role of being a second-generation funeral home owner. She hopes to follow in her parents' footsteps and continue their great legacy.

Mr. Phillip J. Watson
General Manager
Phillip J. Watson, affectionately known as, Dr. Phil, is a native of New Orleans, Louisiana. He is a thirty-plus-year embalmer and funeral director.
He is a 1978 graduate of McDonogh 35 Senior High School, an Air Force Veteran, and a 1991 graduate of San Antonio College receiving his Associate's Degree of Applied Sciences in Mortuary Science.
His curriculum vitae includes positions in small family-owned firms, as well as cooperate-owned firms throughout the United States.
Dr. Phil is one of the most respected Funeral Service Professionals in our region, with a license in both Funeral Directing and Embalming.
Explore Our Locations
See where we are and find the place that best meet your needs.
Cross Memorial Funeral Home - Kentwood
713 Avenue G
Kentwood, LA 70444